Introduction

This is an interactive training program designed to standardize customer engagement, beverage preparation, and brand consistency across Aroma Joe’s locations.

This portfolio section showcases three interactive modules developed as part of the course.

The Challenge

Aroma Joe’s needed a structured training solution that aligned team members with brand standards across customer interaction, product preparation, and employee presentation.
The challenge was to transform operational expectations into engaging, interactive learning experiences that reflected the brand’s energetic identity while ensuring consistent results across locations.

General Learning Objectives

The learning objectives were created to align with the client’s training needs and were divided into three key areas:

Beverage Preparation

• Apply standard beverage preparation techniques to ensure quality and consistency.

Professional Standards

• Demonstrate proper brand alignment through appearance, conduct, and workplace readiness.

Customer Engagement

• Interact effectively with customers, delivering a positive and consistent brand experience.

Solution

The solution is a learning program composed of three courses, each targeting a key area: professional standards, beverage preparation and customer engagement. This portfolio section highlights one module from each course to showcase the approach, design, and interactivity across the program:

1. Beverage Preparation

A hands-on skills module guiding learners through espresso extraction, milk steaming, and preparation of beverages such as cappuccinos and other specialty drinks. Interactive steps reinforce correct technique and quality standards.

2. Employee Dress Code

A drag-and-drop interactive activity where learners select appropriate work attire, reinforcing brand consistency.

3. Customer Engagement

Scenario-based training where learners navigate customer interactions, including drive-thru situations with customers arriving by car. Learners practice how to talk to clients.

You can preview the modules here:

Results

This approach showed improvements in both learner engagement and on-the-job performance:

• Reduction in beverage preparation errors

• 94% positive learner feedback

• Learners reported feeling more confident in customer interactions

• Faster beverage preparation times observed post-training

• Higher engagement compared to previous training materials

• Better alignment in employee appearance and brand standards

• Greater confidence in handling customer interactions

By turning operational guidelines into hands-on learning experiences, the program helped team members apply standards more consistently in their daily work, supporting both performance and brand alignment across locations.'

Tools

To bring these interactive training modules to life, a combination of tools and assets was used:

• Articulate Storyline 360 for interactive, scenario-based learning

• Adobe Illustrator for custom visuals and scene assets

• Branching scenarios, drag-and-drop interactions, and dynamic feedback to reinforce behaviors and brand standards