Pressed: Customer Service
Introduction
This interactive training program was designed to standardize customer service practices and operational standards across Pressed locations.
This portfolio section showcases a module highlighting service standards and guest interaction training, part of a broader suite covering operational excellence and customer experience.
The Challenge
Pressed needed a consistent approach to training team members so that every location delivered a high-quality, uniform customer experience. Without standardized guidance, employees risked skipping steps in guest interactions, using incorrect language when communicating promotions, or missing opportunities to up-sell or add-on.
The challenge was to translate service expectations into interactive learning experiences that allowed employees to practice real-world scenarios, including greetings, promotion communication, and up-selling, in a safe, controlled environment.
General Learning Objectives
Module objectives:
Welcoming and Greeting: Determine the steps and actionables while welcoming and engaging customers.
Promotional Communication: Recognize the correct verbiage when sharing current promotional offers with customers.
Add-On and Up-Sell: Identify the proper language to suggest add-ons and up-sell products effectively.
Solution
The solution is an interactive module that simulates real-world customer service scenarios. Learners practice greetings, promotion communication, and add-on opportunities, receiving feedback on their choices to reinforce proper service standards.
You can preview the module here:
Results
The module improved customer service skills and consistency across locations:
Greater accuracy and confidence in greetings and customer interactions.
Increased ability to communicate promotions and upsell effectively.
More consistent service standards and messaging across all locations.
Tools
To create this interactive module, the following tools and assets were used:
Articulate Storyline 360 for scenario-based learning.
Adobe Illustrator for custom visuals and scene assets.